Red Bull Sues India Food Regulator Over Label

Business Standard · business

Red Bull has filed a lawsuit against India's food regulator, the FSSAI, for prohibiting the use of the "energy drink" label without prior warning. The beverage giant claims this regulatory action, part of a broader food standards enforcement drive, is negatively impacting its investments in India. Red Bull argues the abrupt prohibition, without changing product standards, creates significant regulatory uncertainty and adversely affects its business. The FSSAI maintains it historically did not permit the 'energy drink' label and will defend its decision in court.