AI Transforms India's Auto Buying Journey Significantly

The Hindu - Business · business

Artificial intelligence is now a key co-pilot in India's auto purchase journey, with 93% of shoppers using AI platforms during research. A Google-Kantar study reveals buyers engage with 7.8 touchpoints, heavily influenced by digital tools like Google Search, YouTube, and Gemini. AI Overviews are seen by 90% of Google Search users. While AI aids evaluation, consumers still combine it with traditional research, using YouTube for discovery and professional reviewers for guidance.