Gen Z Beauty Trends: Myntra Report Reveals Skincare Focus

Times of India · lifestyle

A new Myntra report, 'Beauty in the Age of Gen Z,' highlights a significant shift in beauty consumption among young Indians. Gen Z prioritizes preventive skincare, with year-round sunscreen use and a keen eye on ingredient lists. This demographic, increasingly from Tier 2 and 3 cities, allocates a larger portion of their spending to beauty and personal care. The report also notes the growing influence of K-Beauty, the rise of men's skincare, and the impact of creators on discovery. Gen Z's purchasing habits are reshaping the Indian beauty market.