Mumbai Mayor Seeks Control Over Celebrity Campaigns After Dia Mirza Row

Times of India · politics

A dispute over the BMC pollution-free Diwali campaign featuring actor Dia Mirza has revealed a rift among Mumbai's civic leaders. Mayor Ritu Tawde stated that celebrity campaign participants must be approved by her in the future, expressing unawareness of Mirza's involvement and criticizing her stance. Conversely, Deputy Mayor Sanjay Ghadi defended Mirza's appeal to avoid firecrackers, questioning the necessity of removing her message and opposing the objections raised. The controversy highlights differing views on celebrity endorsements for civic initiatives.