Erling Haaland Sues Norwegian Air Over World Cup Ad Featuring His Ponytail

Hindustan Times · world

Football star Erling Haaland is suing Norwegian Air Shuttle for allegedly using his likeness without permission in a social media advertisement during the 2026 FIFA World Cup. The airline posted an image of an aircraft with a ponytail resembling Haaland's, captioned "We’ve never looked more Norwegian." Haaland's lawyer stated the case concerns the airline's unlawful use of his distinctive signs to promote tickets. Norwegian Air confirmed the lawsuit, calling the posts spontaneous support for the national team and expressing hope for dialogue.