Diwali Becomes Festival of Faith, Flexing, And Financial Overreach

Business Standard · lifestyle

Diwali celebrations have evolved beyond traditional rituals, now encompassing elaborate pujas and public displays of prosperity. This shift signifies a growing trend of financial overreach as people increasingly spend beyond their means to observe the festival. The festival has transformed into a showcase of faith, social flexing, and significant financial commitment. This evolving nature of Diwali highlights changing societal pressures and consumer behaviors during major cultural events.