Amit Sadh on Box Office Pressure: Instagram Followers Now Matter

Times of India · entertainment

Actor Amit Sadh discussed the pressures of box office performance ahead of his upcoming film 'Pratap'. He acknowledged tracking box office collections, comparing it to checking salary deposits, as significant financial investment is involved. Sadh also noted the increasing importance of social media metrics, stating that even Instagram followers are now considered by some in casting decisions. He believes that while producers need to make money for the industry to thrive, the ultimate success hinges on audience curiosity and theatrical viewership.