Bose Acquires US Audio Brand Skullcandy For Broader Market Access

Times of India · business

Audio giant Bose has acquired American audio brand Skullcandy, following a prior partnership where Skullcandy utilized Bose's audio technology. Skullcandy will continue to operate as a separate brand within Bose’s Premium Consumer Audio business, maintaining its base in Park City, Utah. This acquisition aims to grant Bose access to Skullcandy's younger customer base, particularly within communities associated with board sports, music, gaming, and fitness. Bose plans to enhance Skullcandy with its audio technology and global resources while allowing it to retain its distinct identity and customer focus.