KICL Enters FMCG Sector With Healthy Beverage

TOI - Delhi · india

Kothari Industrial Corporation (KICL) has entered the fast-moving consumer goods sector with its new beverage brand, Chusip. The brand, priced at Rs 50 for 200ml, is based on tender coconut water and will initially focus on southern India. KICL plans to expand distribution to e-commerce platforms and international markets. Executive director Jinnah Rafiq Ahamed stated this move aligns with a growing consumer trend towards natural and healthy choices.