Retailers Offer Discounts Amidst Festive Price Hikes

Times of India · business

Kolkata retailers are employing a three-pronged strategy to counter rising electronic goods prices during the festive season. They are clearing old stock at current prices and offering special festive discounts and EMI schemes on new inventory. Manufacturers are increasing prices by 5%-8% due to rising costs of raw materials and freight. This price hike could deter consumers planning appliance upgrades, prompting retailers to provide financial relief through offers and affordable finance schemes to boost sales.