Women's Collective Empowers Artisans, Preserves Craft

The Better India · she

An artisan's determination to find buyers beyond his village has sparked a movement, creating one of the region's largest women-led appliqué collectives. This initiative provides livelihoods, preserves traditional crafts, and opens new opportunities. With support from Flipkart Foundation and AIACA, the collective is expanding market access and innovating traditional appliqué products for contemporary markets, ensuring this centuries-old craft's survival for future generations.