Social Media Influences Indian Venue Visits And Drink Choices: Report

Times of India · business

A new NielsenIQ report reveals social media significantly impacts consumer behaviour in India's beverage market. A substantial 82% of respondents visited a venue after seeing it on social media, and 66% tried a drink discovered online. Consumers curate their drinking experiences across various categories and formats, with soft drinks being the most common choice for 68% of respondents. The report also highlights that bartenders play a crucial role in influencing final orders once consumers are at the venue.