Federer Built $550 Million Fortune Beyond Tennis

Times of India · sports

Tennis legend Roger Federer amassed a $550 million fortune, significantly exceeding his $130 million in ATP prize money. His commercial success stems from strategic partnerships with brands like Uniqlo, Rolex, and Mercedes-Benz. A key move was taking an equity stake in Swiss sportswear company On, transforming his fame into a broader financial enterprise. This diversified approach ensured his earnings continued even after retiring from professional tennis in 2022.